Firehead - Introduction to content strategy

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Fast-track your knowledge of content strategy with training you can complete in one day.

Our content strategy elearning course, in conjunction with our training partner Cherryleaf, will provide you with the basics of developing a content strategy in as little as one day.

Course outline and duration

The course includes videos tutorials, supporting imagery, practical exercises and model answers for delegates to complete and review. The 10 online learning modules take only a day or so to complete – alternatively, you can pause each module and complete it at your own pace.

Training modules

  • Introduction
  • Why does my business need to look at content strategically?
  • What do we mean by content strategy?
  • Meeting business goals through content
  • Discovering what exists
    • Content inventories
  • Evaluating what exists
    • Content audits
    • Workflow analysis
    • Audience analysis
  • Developing a strategy
    • The Five S model
  • Implementing a strategy and systems
  • Creating and publishing content
  • Governance and maintenance
    • Managing new content
    • Maintenance
    • Governance

Parts of the course are structured around Lean methodologies and techniques, in order to give you a framework for managing and sustaining change.

What’s NOT covered

This elearning course is a one-day introduction to content strategy. Please note, content strategy, and its implementation, is a big topic. We don’t look at which particular CMS or authoring tool to select. You may also need to supplement this course with training in usability testing, writing techniques, creating taxonomies and ontologies, CSS, social media strategies, SEO, creating XML schemas or creating templates.


Delegates’ comments:

“I will certainly use this in my organisation. It’ll enable me to discuss [content strategy] knowledgeably.”
“I found this training very useful and enjoyable too. I took the course on Friday and this week am putting into action the suggested tasks from the course, just thought you would find this useful to know.”

Your Instructor


Frequently Asked Questions

When does the course start and finish?
It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have access to this course for as long as you are a subscriber - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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